Description: On this year’s International Women’s Day, the Pamonhas do Cezar restaurant franchise showed the inequality between men and women in Brazil by highlighting the figures indicating differences. Though their food is delicious and digestible these numbers are not and to bring about a change it is important to understand and acknowledge this information says the campaign.

Caption: Respect is the best celebration.

Credits:
Advertising Agency: Bangboo, Maringa, Brazil
Creative Director: Fernando Pace
Art Director: Pedro Dutra
Copywriter: Andrey Gonçalves
Planner: Cel Leal
Account Manager: Mariana Faleiros

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