Description: This is a campaign for the Pasari Group a real estate organization. Durga Pooja is celebrated every year to commemorate the conquest of Goddess Durga on the evil spirit ‘Mahisasur’. The deadliest devil we face today is ‘Pollution’. The easiest way to discard these is Vadh (Destruction)’ of ‘Asur (Demon) which means ‘Destruction of the Demon’. The most dangerous kinds of pollution has been depicted in the campaign so that most of the population can relate and work towards a pollution-free surroundings.”Dhuasur Vadh” (Destruction of Air Pollution), “Kachrasur Vadh” (Destruction of Littering), “Plasticasur Vadh” (Destruction of Plastic Pollution’ and “Awazasur Vadh” (Destruction of Sound Pollution).

Caption: This Puja, let the celebration be easier on the ear.

Credits:
Advertising Agency: Adverteyes, Kolkata, India, Kolkata, India
Advertising Agency: Adverteyes
Account Manager: Akshat Harlalka
Creative Director: Shivam Bajaj
Associate Creative Designer: Singh Arijit
Copywriter: Aaranya Roy

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