Description: A campaign of three print ads from ROBIN WOOD the nature conservation organization that strives to bring awareness about environmental protection. Every piece of beef that is enjoyed is mostly at the cost of destruction of nature and its habitat, as trees are removed illegally across the world to accommodate cattle farms says this ad.

Caption: Every Serving Comes With a Price

Advertising Agency: Serviceplan Group
Chief Creative Officer: Alex Schill
Chief Creative Officer Germany: Matthias Harbeck
Creative Managing Director Serviceplan Campaign X: Markus Maczey
Creative Managing Director Serviceplan Campaign X: Hans-Peter Sporer
Executive Creative Director Serviceplan Campaign X: Luitgard Hagl
Management Supervisor Serviceplan Campaign X: Julian Rinnewitz
Senior Art Director Serviceplan Campaign X: Michael Lux
Junior Copywriter Serviceplan Campaign X: Jan Cordes
Junior Art Director Serviceplan Campaign X: Norman Neblich
Junior Account Manager Serviceplan Campaign X: Sophia Goossens
Group Head Consultant & Planner & Creative Media Manager Mediaplus Media 1: Jonas Binder
Producer: Geert Jansen / The Artbox BV
Photographer/Illustrator: Fulco Smit Roeters

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