Description: In December 2018, using GPS to define geographical boundaries, Burger King unlocked its offer to automatically give a mobile coupon for a 1-cent Whopper when users came inside 600 feet of a McDonald’s restaurant. To get the awesome offer, all users had to do was download Burger King’s app and drive to McDonald’s. Burger King supposedly used the boundary defining technology across 14,000 McDonald’s locations the US.
Caption: The Whopper Detour
Advertising Agency: FCB New York