Description: In the territory of Quebec, Canada, most private leases ends on exactly the same day. Accordingly, over several thousand families pack their assets and move into their new homes on what Quebecers call as “Moving Day”. To praise this exceptional convention, McDonald’s Canada and Cossette came up with an inventive campaign to remind visitors from over the territory to get themselves McDelivery on this busy day. Iconic burger made out of shifting items.
Caption: Happy Moving Day
Advertising Agency: Cossette, Montréal, Canada