Description: The Argentine Advertising Council is a non-profit organization that works in the development of public good campaigns. This campaign talks about hazards of carbon monoxide, a poisonous gas that cannot be smelled or seen and can kill within no time, that is released from household equipment and its effect on fauna and flora making use of wallpaper.
Caption: It cannot be seen, smelled, nor felt. But it causes 200 deaths a year. This winter have the stoves checked and protect your family from carbon monoxide.
Advertising Agency: Liebre Amotinada, Buenos Aires, Argentina
Ceo – Cco: Mariano Pasik
Creative Director: Julio Ortellao
Creative Director: Natalia Zaidman
Creative Director: Santiago Tielens
Photographer: Buenavista Fotografía
Retouching: Pablo Perrone Studio