Description: Enthusiastic tour guide with a winning smile or bull shark with killer teeth, whose grin are they really checking out? This idea is inspected in the co-branded integration of Shark Week with Crest. Developed and written by Discovery writer/producer Daniel Tripod and pulled off by 2C Creative (“2C”), the ad is equal parts live action and CG, with a smart, funny approach that is common with such collaborations. Famous for its award-winning integrations, 2C has been a long-time partner of Discovery, with last year’s Shark Week-Crest campaign earning 6 Promax Awards and a Golden Trailer Award.

Caption: #sharkweek

Advertising Agency: 2C Creative, Miami, United States of America