Armrest
Toupee
Description: BBH’s 2019 work for FanDuel features two separate but connected advertisements.
‘Armrest Battle’ is set on a crowded aeroplane, where two seat-mates are engaged in elbow fight for the limited space of armrest. “I wish there were more ways to win at this,” says one traveler, while the other traveler tells how many ways there are to win with FanDuel this season.
‘Toupee’ happens in a football stadium washroom, where an over active hand-dryer is causing a fan’s toupee to fly off his head! Just at that moment, another fan screams: “I knew it!,” to the toupee-wearer’s annoyance. But, the fan carries on in a different direction, claiming that he knew which team would be the winner, and so he had gambled the outcome on Sportsbook, live while at the game.
Caption: If you know it, bet it.
Credits:
Advertising Agency: BBH, NY, USA
Chief Creative Officer: Gerard Caputo
Creative Directors: Lucas Bongioanni, Scott Cooney, Diego Fonseca
Sr. Art Director: Bruno Franchino
Sr. Copywriter: Hora Sormani
Copywriter: Jim LeMaitre
Sr Digital Art Director: Antonin Collard
Business Director: Alex Monger
Account Supervisor: Shana Honig
Producer: Shelley Giera
Comms Director: Zack Green
Director of Business Affairs: Librado Sanchez
Project Director: Andrea Pulito
Production Company Smith & Jones
Director: Ulf Johansson
Director of Photography Andrzej Sekuła
Executive Producer Phillipa Smith
Edit/Post Company: MackCut
Editor: Ian Mackenzie
Editor: Mike Leuis
Assistant Editor: Cooper McLane
Executive Producer: Gina Pagano
Flame Artist: Kaitlyn Jackson
Flame Artist: Jimmy Hayhow
Color Grade: Company 3
Colorist: Tim Masick
Senior Producer: Kevin Breheny
Sound Design/Mix: Sound Lounge
Mixer/Audio Engineer: Tom Jucarone
Producer: Lauren Mullen
