Description: If you want to sell an advertising space, the best way to get the audience’s attention is to expose them to a threat. If someone doesn’t buy the space the worst can happen.

Caption: The sooner you advertise here the better.
Interbest Outdoor

Advertising Agency: Y&R Not Just Film Amsterdam, Netherlands
Copywriter: Robin Zuiderveld
Art Director: Marq Strooy
Photographer: Morad Bouchakour