Just Alright Beginnings

Customer Disservice

The Just Alright Treatment

Questionable Practices

Customers Come Last

Airplanes Aren’t Cafeterias

Seatbacks to Kneecaps

Description: JetBlue’s latest ad campaign depicts all that is inappropriate with present-day flying. The Wright Brothers invented air travel, but the selfish and inconsiderate attitude of Alright Brothers are responsible for making flying “just alright”. At JetBlue, just alright doesn’t fly here says all the ads.

The message is that other airlines might manage you like this but JetBlue won’t. Other than that, the ads highlight JetBlue’s better accommodation, customer service and pompous snacks and entertainment.

Caption: Just Alright doesn’t fly here

Advertising Agency: MullenLowe, USA