Description: International retailer Primark is famous for stunning fashion at unbelievable prices. For the re-opening of one of their crown jewel US store, they needed a fascinating, hilarious and an out of the world idea. So, in the King of Prussia Mall (Philadelphia) – one of America’s largest shopping destinations the advertisers filled huge versions of Primark’s branded shopping bags with clothes, and turned shoppers and employees into walking billboards. Excellent idea, isn’t it? This not only advertised the brand but also lead to driving people to the store.

Advertising Agency: Sleek Machine, USA
CCO: Tim Cawley
ACD/Writer: Jeff Marois
Art Director: Mikayla Belson
Producer: Ashley Lawlor
Account Director: Danielle Allwein
Videographer/Editor: Kyle Jones
Sound Mix: Mark Wong
Big Bag Props: Adam Fergurson