Description: An absolute intelligent campaign from Snickers drawing attention to on-site instances of the most silly mistakes found in NYC. The ads are not making fun of these goof ups rather attributing their failures to working on an empty stomach, as a bar of Snickers would have avoided these blunders.

Caption: You make mistakes when you’re hungry.

Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Gianfranco Arena, Peter Kain
Senior Art Directors: Bianca Guimarães, Florian Marquardt, Fernando Mattei
Senior Copywriter: Rodrigo Linhares
Photographer: Billy Siegrist
Managing Director: Kirsten Flanik
Global Account Director: Susannah Keller
Account Director: Joshua Steinman
Account Manager: Dylan Green
Group Planning Director: Crystal Rix
Senior Planner: Alaina Crystal