Does advertising really work?
People don’t like to think that they are simply influenced.
Advertisements in many cases prepare the consumer by hinting at a higher price brand beforehand so their price is not bad at all in comparison to convince the consumer that their product is the best
- Weasel claim – it is unclear and puzzling but sounds real enough that consumers believe what is said
The Weasel claim ad uses weasel words to take what could possibly be a strong claim and render it meritless by diminishing any outstanding opinions with words such as refreshes, helps, strengthens, fights, virtually, almost, probably, like and so on.
- Steakies taste almost as heavenly as they sound.
- HeadCleen helps get rid of dandruff completely.
- Persix makes your dishes virtually clean.
- Probably the best beer in the world.
- We could make you look like a real celebrity.
- The unfinished claim which asserts that the product is better or has more of certain thing but does not conclude the comparison the endorsement.