Description: This campaign of five ads from Andalusia Hospitals provides information on diabetes management and potential dangers of mismanaging diabetes.
Ribbon candy curled to indicate male symbol and bitten at the bottom to indicate that eating sugar on diabetes leads to genital problems or impotence.
Caption: Sugar eats you too!
Advertising Agency: Cheerful, Cairo, Egypt
Creative – Art Work: Ramy Mohamed
Copywriting: Ramy Mohamed