Description: This ad campaign is from Bankia to launch its pension plans. Working platforms are shaped into an infinity sign hinting that you will end up working forever if you do not opt for Bankia’s pension plans.
Caption: If you don’t want to work forever you need a pension plan.
Advertising Agency: CLV, Madrid, Spain
Production Company: The Mushrrom Co.
Digital Artist: Jonatan Catalán
Executive Producer: Guillermina Trejo
Agency Studio: Paula Palomares
Account Executive: Sara Armero
Account Supervisor: María Navarrete
Client Services Director: Ines Díaz-Casariego
Copywriters: Pedro Barrero, Marta Bernabé
Art Directors: Fran López, Alfonso Velasco, Nuria Martín Gonzalez, Ángela Navarrete
Executive Creative Directors: Fran López, Alfonso Velasco