Description: This is a campaign of three print ads from Bankia, a bank in Spain. The ads convey the message of easy banking and accessibility to the bank products (specifically credits) through a smartphone. No hassles of visiting the bank. No hour restrictions. No queues. Get all your dreams fulfilled.

Caption: The guitar you want is on your mobile

Advertising Agency: CLV, Madrid, Spain
Production Studio: The Mushroom Company
Executive Creative Directors: Fran López, Alfonso Velasco
Art Directors: Fran López, Alfonso Velasco, Ángela Navarrete, Nuria Martín, Paula Palomares, Laura Rodríguez
Copywriters: Pedro Barrero, Lucía Gonzalez
Marketing Team: Mariano Casares, Virgina Sánchez, Berta García, Elena Ruíz
Account Team: María Navarrete, Sara Armero
Client Service Director: Inés Díaz Casariego
Executive Producer: Guillermina Trejo
2D Artist: Mork Work