Description: Benverde farm produces fruits and vegetables organically. This print campaign of three ads discusses healthy eating for a better and longer life and suggests that better life begins with your food choices.The lines on the cardiogram show the heart beats, representing the lifetime that continues or stops, correlating directly with the food consumed.

Caption: Your choice defines the pace

Advertising Agency: Flex And Fortaleza, Brazil
Creative Director: André Nogueira
Art Director: Rafael Azevedo
Copywriter: Felipe Campos