90 MIN

98 KG

8 KM

Description: This is a campaign for Biofenac a pain relief medicine. The three ads speak about going an extra mile when you are not in pain. So, instead of quitting think of relieving the pain.

Caption: Don’t even think about quitting.

Advertising Agency: Rai, São Paulo, Brazil
Creative Vice President: Guilherme Fleury
Head Of Art: Cacá Passos
Art Director: Cacá Passos
Copywriters: Guilherme Fleury, Marcos Dyonisio
Illustration: João Ferraz90