Description: You count sheep jumping over a fence to sleep. In the ads, sheep are unable to jump the fence indicating that you will not be able to sleep. Café 1820’s coffee will keep you awake by not letting those sheep jump the fence.
Advertising Agency: Garnier BBDO, San José, Costa Rica
Creative Director: Tito Araya
Art Directors: Ronaldo Peraza, Eduardo Loaiza
Copywriter: Randall Vega
Photographer: Alex Zuñiga