Description: In Bogota, innumerable conflicts arise on daily basis in everything related to life – work, personal and even co-habitation. Instead of talking it out and sorting it among themselves people choose to go legal way always. To make people aware and to encourage solving petty matters peacefully, the Bogotá Chamber of Commerce and its Arbitration and Conciliation Center launched services to tackle squabbles such as tenant issues, messy neighbor and their pets etc. Their ad campaign simply shows how easily a dispute can come up and at the same time how that friction can be easily solved.

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Advertising Agency:Silva Publicidad, Bogotá, Colombia
Creative Director:Carlos Piñeros Serrano
Art Director:Carlos Arturo Sánchez
Copywriter:Walter Zuñiga
Illustrator:Carlos Arturo Sánchez