Description: Cancer cells in the organs are pictured as the flavored additive itself indicating that tobacco is injurious to health, flavored or unflavored. This campaign featuring three ads from Canadian Cancer Society is in public interest and to bring awareness.

Caption: Liver cancer, now available in …

Advertising Agency: Rethink, Toronto, Canada
Creative Directors: Ian Grais, Chris Staples, Nicolas Quintal
Art Director: Nicolas Quintal
Copywriter: Max May
Print Producer: Scott Russell
Retoucher: The Orange Apple
Studio Artist / Typographer: Jonathon Cesar
Account Services: Solomon Gauthier
Content Strategist: Leah Gregg