Description: Our oceans are growing more acidic due to carbon emissions, these acids are killing reefs and putting marine lives at risk. Clean Ocean Foundation Australia has developed a revolutionary surf wax formula capable of neutralizing these harmful acids. With samples shaped like Trump, the initiative is urging brands to adopt the formula.

Caption: Help us reverse the damage caused by climate change

Advertising Agency: McCann, Melbourne, Australia
Cco: Pat Baron
Cd: Andrew Woodhead
Acd: Guilherme Machado
Acd: Alex Newman
Creatives: Guilherme Machado, Alex Newman, Moira Cotnoir
Designer: Rafael Martins
Creative Assistants: Cameron Watson, Jim Coumans
Acd: Aaron Lipson