Description: This campaign from Coopavel, a famous food brand in Brazil, focuses on freedom, about doing things on your own way and enjoying life. So, getting into the mood of Instagram, which hid the exhibition of the likes, Coopavel wants to show that we should enjoy the real life instead of enjoying likes.
Advertising Agency: Fosbury, Cascavel, Brazil
Copywriter: Waldir Haoach Jr
Art Director: Gabriel Pauli
Creative Director: Samuel Grolli
Creative Director: Rodrigo Sakata