Description: This is a print campaign from Croma, India’s retail chain for electronics and durables, to encourage people to dispose off e-waste effectively. Only a fraction of the e-waste generated gets recycled and the remaining causes irreparable damage to our planet and its species. Croma has come up with E-care to pick up e-waste from home with just a phone call.

Caption: When you don’t dispose they disappear.

Advertising Agency: Wunderman Thompson, Kolkata, India
Executive Creative Director: Arjun Mukherjee
Art Director: Sougata Banerjee
Copy Writer: Anurag Acharya
Branch Head: Vijay Jacob Parakkal