Description: This is a print ad from Croma, India’s retail chain for electronics and durables, to encourage people to dispose off e-waste effectively. Only a fraction of the e-waste generated gets recycled and the remaining causes irreparable damage to our planet and its species, especially birds. Croma has come up with E-care to pick up e-waste from home, with just a phone call, to dispose it responsibly.

Caption: Be aware before it’s too late

Advertising Agency: SoS Ideas, Kolkata, India
Creative Director: Souvik Misra, Soubhik Payra
Copywriter: Uttaran Chaudhuri
Art Director: Siddhartha Sankar Ray
Illustrator: Tiyasa Das