Description: The goal of this ad is to make people realize they need a new vacation, since their last holiday memories were not so bright.

Caption: You need new memories.

Advertising Agency: Avraham Adv., Tel aviv, Israel
Creative Director: Asi Rosenberg
Art Director: Dan Weinberg
Art Director: Aviv Ran
Copywriter: Hila Salomon
Head Of Account Management: Roei Hananel
Account Supervisor: Shani Yonai
Account Supervisor: Gal Vash