Description: This excellent print ad for Dulcolax stool softener which shows hopeless turds as detainees confined to a colon desperately looking down a hole hoping to be freed soon.

Caption: Only you can set them free

Advertising Agency: McCann Healthcare Worldwide, Shanghai, China
Executive Creative Director: Kevin Lee
Creative Directors: Danny Li, Band Bai
Art Directors: Danny Li, Band Bai, QinQian
Copywriters: Kevin Lee, Bati Wu
General Manager: Joanne Wang
Business Director: Yama Chen
Account Manager: Celine Lv
Production Company: Visionary Group