Description: Earth Day is an annual event celebrated worldwide on April 22. This campaign from Earth Day Network is to raise awareness about environmental protection and to remind us as to how we all are equally responsible for environmental destruction.

Caption: If you don’t see the problem, you’re part of the problem.

Advertising Agency: lg2, Montreal, Canada
Vice-president, creation and direction of creation: François Sauvé
Creation: Guillaume Bergeron, Marc Guilbault
Illustration: Patrick Seymour, Jean Landry