Only 38% of children of age group 6-12 play sports on a regular basis.

Girls Sports

Only 31% of girls of age group 6-12 play sports on a regular basis.

Description: “Don’t Retire, Kid” is a campaign to bring public awareness of youngsters dropping out from the sports. It aims to push boys and girls to continue playing, not just for sports reasons, but how it can help other aspects of life.

Caption: #dontretirekid

Advertising Agency: Arnold Worldwide, USA
Chief Executive Officer: Kiran Smith
Chief Creative Officer, Content: Icaro Doria
Executive Creative Director: James Bray
EVP, Head of Integrated Production: Zamile Vilakazi
Head of Business Affairs: Danielle Ivicic
Business Affairs Manager: Christine McHugh
Senior Brand Strategist: Molly Chisholm
VP Creative Director, Copy: Justin Galvin
VP Creative Director, Art: Sam Mullins
SVP Executive Producer: Paul Shannon
SVP Marketing Director: Gail Felcher
Marketing Manager: Aidan Keefer
Project Manager: Eric Rubino
Production: Greenpoint Pictures
Directors: The Hudson Dusters
Producer: Luke Stevens
DOP: Nathan Swingle
Exec Producer: Tatiana Rudzinski
Exec Producer: Trevor King
Edit: Exile Edit
Producer: Charlotte Delon
Editor: Matt Murphy