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Description: This campaign from Ford it to advertise its Park Assist technology that helps with precise parking after the system finds a suitable parking space. The system does the steering and you are free to do some reading.

Caption: Ford Edge ST with Park Assist.

Credits:
Advertising Agency: LCT, Curitiba, Brazil
Creative Director: Ricardo Tramontini
Art Director: Ricardo Tramontini
Copywriter: Junior Cardoso