Description: Minimal advertising by Greenpeace to save the burning Amazon forest. Just like the candle flame melts its wax and in a way its own existence similarly the forest fire will take the entire forest’s ecosystem with it.
Caption: #actforamazonia. Because prayers aren’t enough.
Advertising Agency: DDB Wien, Vienna, Austria
Copywriter: Tina Buchegger
Art Director: Virginia Wilhelmer
Executive Creative Director: Thomas Tatzl
Executive Creative Director: Andreas Spielvogel