Description: In 2018, three species of animals no longer exist on our planet. In Colombia, four species are on the verge of extinction because their habitats are vanishing and nobody is doing anything to tackle the situation. That’s why Almacenes Éxito decided to do something unique on Halloween by creating costumes of these four species. These outfits were designed to bring awareness, to raise funds and protect these animals.
Caption: Endangered Costumes
Credits:
Advertising Agency: Sancho BBDO, Bogotá, Colombia
Executive Creative Directors: Mario Lagos, Juan David Jaramillo, Diego Almanza
Creative Director, Copywriter: Andrés Luque
Creative Director, Head of Art: Daniel Delgado
Copywriters: Alejandro Arango, Jerónimo Zapata, Tamara Mujica
Art Directors: Tatiana Rico, Elkin Hernandez, Marcela Zapata
Motion graphics & Editor: Cristian Sánchez
VP Business: Natalia Pérez
Account Executive: Camila Patiño
Account Executive: Katalina Espinel
