Description: An awareness campaign from Hyundai to discourage using mobile phone while driving as distracted driving leads to crashes with possible disastrous consequences.
Caption: Don’t use your phone while driving!
Advertising Agency: Youpanqui BBDO, Lima, Peru
Chief Creative Officer: Renato Farfán
Copywriter: Renzo Chumpen
Art Director: Andrés Ortiz
Graphic Designer: Allen Rivera
Account Director: Mónica Roggero
Account Executive: Mariale Gutiérrez
Photographer: Diego Cuadros
Retoucher: Innatos – Jeyson Contreras, Isaac Olivares