Ramp, Bench and Shelter
Description: IBM, the name is associated with innovation that help cities all over the world get smarter, in order to make life in those cities better. To circulate this message, Ogilvy created outdoor advertising with a purpose: a bench, a shelter and a ramp that are beautiful and extremely useful to people.
Ramp on a staircase for easy movement of luggage. Bench against a wall for some rest. Shelter for protection in times of emergency.
Caption: People For Smarter Cities
Advertising Agency: Ogilvy & Mather, France
Chief Creative Officer: Chris Garbutt
Executive Creative Director: Susan Westre
Art Director: Daniel Diego Lincoln
Copywriters: Lauren Elkins, Andrew Mellen
Creatives: Daniel Diego Lincoln, Stephane Santana
Photographer: Bruno Bicalho Carvalhaes
Agency Supervisors: Muriel Benitah, Mary McFarland