Description: Innocence In Danger, France, came up with this ad to encourage donation for psycho-therapeutic support of children who suffered increased violence during home confinement due to the lock-down. This is due to result of numerous requests received from victims and their kin for long term support. The mask saved the children from the virus but actually silenced their cries too says this ad.
Caption: Lockdown is over. Not their nightmare.
Advertising Agency: Babel, Paris, France
Creative Director: Jean-Laurent Py
Illustrator: Michael Rieder
Art director: Louis Grzeskowiak
Copywriter: Cedric Hamelin