Description: The concept is based on an old known story : Three Little Pigs story [1933], when one of them built his house from hay and another from sand and they both ended up losing their houses due to a wind storm. Likewise, when you spend your money on rent, it’s like throwing money away and at the end of the day, it’s not actually your house! So, be quick and apply for a house loan from Jordan Commercial Bank to own a home that lasts under your prized possession forever. The loan installment, is as good as paying rent, however with the house belonging to you.

Caption: Don’t blow your money away on rent.
Ask about our housing loan.

Advertising Agency: Cheil Worldwide, Amman, Jordan
Creative Director: Shireen Nababteh
Art Director: Mohd Barbar
Copywriter: Sahar Atrees
Additional Credits: Damian Balmaceda