Description: An ad to show the collaboration of Lavazza, an Italian coffee brand, with Royal Dutch Airlines KLM’s Corporate Programme for the evolution of viable fossil fuel and the curtailment of CO2 discharge.

Caption: To make the Earth cleaner, we thought about the sky.

Advertising Agency: Armando Testa spa, Turin, Italy
Executive Creative Director: Michele Mariani
Art Director: Tommaso Casarini
Photographer: EasyAsa