Description: This is an ad campaign for Lenor fabric softener. The four ads are telling that Lenor softens everything even the tough skin/fur of the wildest animals.
Advertising Agency: Grey, Lima, Peru
Creative Director: Pepe Aguilar
Art Directors: Tony Cruz, Renato Carrión
Copywriters: Gonzalo Aste, Victor Conca
Agency Producers: Eliana Coquis, Lilian Aste
Post Production: Pixel Studio
Photographer: Angel Chavez