Description: This is a smart ad for Manipal Hospitals to advertise their kidney transplant success rate. The scissors bows are tweaked to look like kidneys to convey dual Kidney Transplant precision.

Caption: A cut above the rest Kidney Transplant.

Advertising Agency: DESIGN JUICE, Bengaluru, India
Creative Director: Sandeep, Siddarth Basavaraj
Art Director: Sunil Kumar
Copywriter: Siddarth Basavaraj
Typography: Sunil Kumar
Illustrator: Abhijith, Sunil Kumar
Additional Credits: Krishnakant