Description: To bring issues to light of the concerns of washing synthetic garments in the clothes washer which eventually gets into the sea disrupting wildlife. This is an ad from Marevivo to encourage fight against plastic pollution.

Caption: FASHION VICTIM Every year our washing machines release tons of microfibers into the sea. It’s time to change, sign the petition on

Advertising Agency: Metaphora, Rome, Italy
Digital Artist: Filippo Guerrieri
Copywriter: Carolina Palombo
Art Director: Veronica Altavilla, Benedetta Lustri
Creative Director: Andrea Giovannone, Arianna Astrella