Description: Creativity At Its Best! This award winning ad campaign from Maxam toiletries with a tagline – “Don’t let germs settle down.” makes you aware of how germs can destroy your teeth by making their abode on the enamels leading to dental caries. Germs will construct their home by deconstructing your teeth says this toothpaste ad.

Caption: Don’t let germs settle down.

Advertising Agency: JWT, Shanghai, China
Creative Directors: Yang Yeo, Elvis Chau, Hattie Cheng
Copywriter: Chanfron Zhao
Art Directors: Danny Li, Haoxi Lv
Photographers: Surachai Puthikulangkura, Kingkong
Illustrators: Surachai Puthikulangkura, Supachai U-Rairat
Production House: Illusion
Production House Producers: Somsak Pairew, Anotai Panmongkol
Print Production: Liza Law, Joseph Yu, Isaac Xu, Chivel Miao