Description: To promote the new McDonald’s App the products themselves became like smartphones in the hands of consumers. McDonald’s fits in with your lifestyle and allows you to be ‘fully charged’ in your mind and in your stomach! With the new app McDonald’s is not far from its tech-savvy customers.

Caption: Get fully charged. Download the new app

Advertising Agency: TBWA\ANG, Gzira, Malta
Creative Director: Richard Agius
Art Director: Christian Calabro
Copywriter: Matthew Bumford
Photographer: Stephen Galea
Strategic Planner: Antonio Perfetto
Brand Leader: Doga Etili