Description: The commercial features Lucy, a queer little girl with a several questions for her special friends, reindeer. At last, with her mother’s Surface and Microsoft Translator, she manages to ask a few questions related to Christmas. The campaign promotes Microsoft translator technology that can translate more than 60 languages.
Caption: Happy Holidays in 60+ languages. Reindeer isn’t one of them. Yet.
Advertising Agency: McCann Worldgroup, USA
Co-Chief Creative Officers: Sean Bryan, Tom Murphy
EVP / Executive Creative Director: Shayne Millington
Executive Creative Director: Michael Aimette
Creative Directors: Rick Ardito, Emmie Nostitz
Senior Art Director: Edu Lunardi
Copywriter: Hunter Pinnell
Senior Copywriter: Nick Larson
Director Creative Technology: David Cliff
Creative Technologists: Alicia Foor, Hiya Vazirani