Description: Nowadays, many men use their bodies as a canvas. It’s a way to reveal their feelings and who they are. This can’t be unbalanced by all-over body hair or breakouts after shaving. Thanks to Nivea Men the new knack of body shaving is enjoyable, undemanding and without skin rashes.

The campaign that was released in Sweden is based on the fact that 74% of Swedish men quite often remove body hair. 42% of Swedish men (age 18-55) possess a tattoo. That makes Swedes the most tattooed people in the world.

Caption: Nyhet

Advertising Agency: FCB Fältman & Malmén, Stockholm, Sweden
Creative Director: Magnus Fältman
Art Director: Ellen Ström
Copywriter: Viktor Olsson
Designers: Andreas Ekedahl, Alexander Hedström, Ellinor Sahlström
Director Motion Graphics: Andreas Szegö
Nordic Account Director: Johanna Byström
Account Manager: Alexandra Jaccopucci
Production Company: Brikk, Bsmart, TWOFATBOYS
Media Agency: Wavemaker
Nordic Lead: Susanna Idman
Client Director: Leif Janderhof
Client Manger: Elle Östlund
Digital Manager: Philippa Tuvesson
AVM Managers: Sara Rothman, Julia Gabrielsson
Print / OOH Director: Anna-Karin Ström
PR: Prat PR, Porter Novelli
Account Director: Sara Emanuelsson