Description: The Trigger Project is an ad by McCann London that shows Dettol’s dedication to do more for the environment. It launched two ad videos, each challenging notable ecological concerns – like plastic in water bodies and waste dump – and offering Surface Wipes and Dettol’s first-to-market Spray Refills, which use 70% less plastic, as a set off movement towards a new era of accountable cleaning.

Caption: The Trigger Project designed to protect

Advertising Agency: McCann, London, UK
Creative Directors: Rob Webster, Alexei Berwitz
Creative: Mike Oughton
Chief Creative Officers: Rob Doubal, Lol Thompson
ECD: Ross Neil
Head of Planning: Karen Crum
Planning: Matilda Ruffle
Business Director: Oli Morgan
Account Directors: Leigh Roberts, Madison Milward
Producer: Ryan Alagar
Project Management: Tim Wilks, Amy Grady, Michelle Lemon
Head of Art: Dan Howarth
Design Director: Jonathan Harper
Senior Designer: Roland Williams
Comms Planner: Nick Kavanagh
Production agency: Dark Energy
Director: Caswell Coggins
Producer: Phil Vanier/Matt Brown
DP: Richard Mott
Sound design: Wave Studios
Music: Meanred Music
Post Production: Coffee and TV
Media agency: Zenith Media