Description: This ad encourages all of us to have an important conversation about violence and hopefully change attitudes and behaviors so fights are not liked or shared online.

Caption: Liking fights fuels violence

Advertising Agency: Gatecrasher, Perth, Australia
Retoucher: Jade Foo
Account Director: Lisa Nixon
Copywriter: Hayley Kaptein
Senior Art Director: Henry Billington
Creative Director/Writer: Adam Barker
Creative Director: Lori Canalini