Description: Misery, sadness, sorrow and lot of negative events occurring in life brings unhappiness and most young people choose to end their life due to this mental instability. To commemorate this World Mental Health Day, this ad campaign from the Noah’s Ark clings on hope and looks at alternatives to misery, encouraging those on the verge of suicide to pick life and whatever happiness that surrounds it.
Caption: Live, don’t leave
Advertising Agency: Noah’s Ark, Nigeria
Creative Director: Lanre Adisa, Bolaji Alausa, Maurice Ugwonoh
Art Director: Yekeen Ibrahim, Sodiq Shehu, Ezekiel Igho Resedenz, Abisola Anthonio
Copywriter: Elizabeth Oghale Ughoro, Mary Ogedengbe, Faraq Alimi