Avoid Tangles

Avoid Jams

Description: Many of NSB’s delays occur because the train spends a lot of time on every station. So, in order to avoid petty problems turning into one big delay, NSB has launched an attitude ad on the stations. Shown as a human plug, the ad tells people what they could and should avoid. Like, using all vacant doors for entry and exit and not gather at single point of entry/exit. Also, using using the entire platform. This is to make boarding deboarding comfortable for all passengers.

Caption: Thank you for moving in and using the whole train. We travel together.

Advertising Agency: POL, Oslo, Norway
Art Director: Snorre Martinsen
Copywriter: Maja Folgero
Designer: Christian Lauritzen
Illustrator: Nikolai Lockertsen
Additional credits: Gimpville