Description: “Life could be a Gift”. Red ribbon gift wrapped in the form of heart and kidney, this straightforward thought was used for achieving the objective of encouraging organ donation.
Caption: Life is a gift. Be an organ donor.
Advertising Agency: DDB Mudra Group, Gurgaon, India
Creative Directors: Sonal Dabral, Subhashish Datta
Art Director / Copywriter: Manoranjan Kumar
Account Manager: Vinshul Upadhyay