Description: “Life could be a Gift”. Red ribbon gift wrapped in the form of heart and kidney, this straightforward thought was used for achieving the objective of encouraging organ donation.

Caption: Life is a gift. Be an organ donor.

Advertising Agency: DDB Mudra Group, Gurgaon, India
Creative Directors: Sonal Dabral, Subhashish Datta
Art Director / Copywriter: Manoranjan Kumar
Illustrator: Twinbrains
Account Manager: Vinshul Upadhyay