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Description: This is an ad campaign from Patsany to showcase their own work to attract clients. It is applicable for any fashion brand that sells trendy clothes, making you look so hot that it is better to play it safe by keeping fire extinguishers around so as not to burn everything to hell.

Caption: When your new look is fire! Fire? Fire!

Credits:
Advertising Agency: Patsany, Kyiv, Ukraine
Creative Director: Dimitry Yatsyna